David Golub

Autonomous marketing is the prize. But if you're still approving every AI output, you're the bottleneck. The shift from "human-in-the-loop" to "human-on-the-loop" is how marketing leaders will scale agentic AI in 2026—designing guardrails and monitoring outcomes instead of rubber-stamping every action. New post: what it means, why it matters, and three design patterns to make it real.

When it comes to AI, the biggest gains live in the white spaces, the system boundaries created back when coordination was too expensive to happen.

Many companies approach AI by identifying tasks they can automate. The bigger opportunity is not making current processes cheaper. It's recognizing that AI enables coordination across fragmented parts of organizations that couldn't align before.