Ghassen Frikha

Most marketing agents run at L1: reactive, single-step, structurally limited. Here's the world modeling framework that explains why they fail and what L2 actually requires.

Humans detect AI content only about 51% of the time, essentially a coin toss. Yet trust drops 16 to 20% the moment AI involvement is disclosed. Research shows the penalty hits hardest in relational and persuasive content, where perceived inauthenticity triggers moral disgust. Quality alone won't close the gap. Genuine human investment will.