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Unlocking Hidden Value: When it Comes to AI, System Boundaries Are Where the Money is
When it comes to AI, the biggest gains live in the white spaces, the system boundaries created back when coordination was too expensive to happen.
David Golub
Nov 56 min read


Bridging Coordination Gaps: Using AI to Connect the Dots and Unlock Hidden Business Value
Many companies approach AI by identifying tasks they can automate. The bigger opportunity is not making current processes cheaper. It's recognizing that AI enables coordination across fragmented parts of organizations that couldn't align before.
David Golub
Oct 305 min read


Three Paths to AI Implementation: Buy, Boost or Build Your Way to Competitive Advantage
The GenAI gold rush is on, and companies making bets on new technologies should consider three paths to AI implementation: Buy off-the shelf, boost with proprietary data and build custom solutions.

Nancy Wang
Sep 296 min read


Six Agentic Design Patterns Product and Business Leaders Need to Understand Today
With the gap between imagination and deployment shorter than ever, understanding agentic patterns is a critical step in mastering the emerging AI-driven marketplace. We review six key patterns needed to drive value for customers and enterprises.

Julien Coche
Jun 176 min read


The 99.7% Solution: Mary Meeker Previews a Future Powered by Commoditized AI
In her seminal AI report, Mary Meeker looks back at a seeming paradox from the first Industrial Age to underscore how the enormous productivity potential of artificial intelligence is poised to unleash entirely new categories of human activity.
David Golub
Jun 45 min read


Is agentic ecommerce the real deal? We tested 4 top agents to see which can close a sale.
Can AI shopping assistants close sales like a human expert? Our test shows they can, and how! Perplexity leads the pack, delivering expert-level, contextually nuanced product knowledge while ChatGPT impresses. Amazon's Rufus and Google Gemini trail behind. As shopping shifts from keywords to conversations, brands must adapt or risk invisibility in the AI-mediated future.

David Golub & Francois Silvain
May 198 min read


Can AI Pack Your Hiking Gear? We Tested Shopping Agents on Iceland’s Laugavegur Trek
We tested AI shopping agents from Amazon and Perplexity to see how they fare helping prepare a family for Iceland's famously fickle Laugavegur Trek. Our quick takeaway? Highly capable LLMs such as Perplexity have the clear upper hand over bots like Rufus, at least for the moment, in providing expert-level guidance for complex purchasing, even if Perplexity's buy flow remains a tad glitchy.

David Golub & Francois Silvain
Apr 2214 min read


Complex Adaptation Meets AI: Six Lessons for Navigating the Agentic Revolution
Complexity theory provides a cogent framework for understanding how agentic AI can drive corporate reinvention.

Nancy Wang
Feb 205 min read


The Catalog Learns the Customer: How Agentic AI is Reinventing Online Shopping
Agentic ecommerce moves beyond recommendation algorithms to focus on what the buyer is actually looking for.

David Golub & Francois Silvain
Feb 135 min read


Dynamic Capabilities as Agentic KPIs: Is Your Organization Ready?
Organizations adopting agentic tools need to reinvent themselves according to the KPIs of tomorrow.
David Golub
Feb 35 min read


When Computers Learn their Users: Preparing for the Rise of Agentic Interface Design
As AI agents become mainstream, leaders need to prepare for a profound shift in human-machine collaboration.
David Golub
Jan 274 min read


Learning from Mistakes: A New Training Approach for Agentic AI
Realizing the full potential of AI agents presents a curious challenge: learning from mistakes.

Julien Coche
Jan 164 min read


The Agentic Revolution Will Not Be Linear: Predicting the Rise of Hybrid Value Delivery
In this season of tech predictions, Human+Machine has proven prescient about the nonlinear roots of AI superpowers, writes David Golub.
David Golub
Jan 68 min read


Prompt as Prototype: Envisioning Agentic Products Through Conversational Design
Agentic AI is transforming product development, and it starts by using familiar tools like ChatGPT and Claude to create testable prototypes.
David Golub
Dec 17, 20244 min read


The New Market Sensing: How AI Agents Are Redefining Business Intelligence
Does the morning briefing at your company probably look a lot like it did five years ago? Teams gather (virtually or physically), discuss market trends, share insights and make decisions. But here's the uncomfortable truth: if you're not already using AI agents to make your company smarter, you're falling behind the market. Goodbye, Human-Only Market Intel The shift to AI-powered market sensing isn't just another technological trend – it's a fundamental reimagining of how or

Nancy Wang
Dec 16, 20243 min read


Human-in-the-Loop Design: The Real Promise of the AI Revolution
The AI revolution isn't about machines replacing humans — it's about forging partnerships that amplify human capabilities.
David Golub
Nov 25, 20244 min read


The Evolution of RAG: Introducing Our Technical Deep Dive Ongoing Series
RAG represents a significant architectural advancement in LLM deployment.

Julien Coche
Nov 25, 20245 min read


AI Agents Get 3X Faster with DroidSpeak: A Breakthrough for Enterprise Apps
Exciting research is transforming how AI agents communicate, bringing dramatic speed mprovements to enterprise AI solutions.

Henry Arrow
Nov 25, 20242 min read
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