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2026 is the Year of Autonomous Marketing: Get Comfortable Being Human-on-the-Loop
Autonomous marketing is the prize. But if you're still approving every AI output, you're the bottleneck.
The shift from "human-in-the-loop" to "human-on-the-loop" is how marketing leaders will scale agentic AI in 2026—designing guardrails and monitoring outcomes instead of rubber-stamping every action.
New post: what it means, why it matters, and three design patterns to make it real.
David Golub
18 hours ago7 min read


Get AI Marketing Pilots into Production as Little as 8 Weeks with Our 5 Success Drivers
Your AI pilot demos beautifully. The ROI projections are compelling. And then... nothing happens. Sound familiar? Our 5 Autonomous Marketing Success Drivers help you escape pilot purgatory and ship production AI in 8 weeks. We address the real blockers: scope creep, perfectionism, and organizational friction disguised as technical problems. Real results before Q1 ends.

Nancy Wang
Dec 18, 20258 min read


From Gunk to Goldmine: Why Your 200 SaaS Platforms Are a Untapped AI Advantage
Every CTO has had the same nightmare: 200 SaaS tools, infinite integration complexity, mounting costs. But when it comes to AI, tool sprawl isn't the problem. It's your biggest untapped advantage.

Nancy Wang
Nov 19, 20257 min read


Unlocking Hidden Value: When it Comes to AI, System Boundaries Are Where the Money is
When it comes to AI, the biggest gains live in the white spaces, the system boundaries created back when coordination was too expensive to happen.
David Golub
Nov 5, 20256 min read


Bridging Coordination Gaps: Using AI to Connect the Dots and Unlock Hidden Business Value
Many companies approach AI by identifying tasks they can automate. The bigger opportunity is not making current processes cheaper. It's recognizing that AI enables coordination across fragmented parts of organizations that couldn't align before.
David Golub
Oct 30, 20255 min read


Introducing FORGE: Our Framework for Achieving Real Business Impact with Agentic AI
Enterprise leaders need a structured approach that bridges the gap between AI experimentation and business transformation. This is where Agentic Foundry's 5-phase FORGE planning and implementation framework earns its salt.

Nancy Wang
Oct 8, 20256 min read


Three Paths to AI Implementation: Buy, Boost or Build Your Way to Competitive Advantage
The GenAI gold rush is on, and companies making bets on new technologies should consider three paths to AI implementation: Buy off-the shelf, boost with proprietary data and build custom solutions.

Nancy Wang
Sep 29, 20256 min read


Truly Useful AI: Reviewing Pascal Bornet's Five-Level Guide to Getting Stuff Done with Agents
Too many AI projects remain stuck in a "brilliant advisor trap" – failing to harness its power to get stuff done in the real-world.

Nancy Wang
Sep 12, 20257 min read


Defensible Moats: 8 Growth Strategies for AI Companies in the Post-Foundation Model Era
Two years into the LLM era, the commodification of powerful foundation models has shifted the competitive dynamics from biggest brain to deepest moat.
David Golub
Aug 14, 20257 min read


Intelligence Mapping: A Practical Toolkit for Success with Business-Focused AI Agents
Successful AI projects begin with a clear understanding of how work actually happens. Intelligence Mapping reveals where AI agents can create value before code is written — preventing costly failures and ensuring AI investments solve real problems.

Nancy Wang
Jun 18, 202510 min read


Six Agentic Design Patterns Product and Business Leaders Need to Understand Today
With the gap between imagination and deployment shorter than ever, understanding agentic patterns is a critical step in mastering the emerging AI-driven marketplace. We review six key patterns needed to drive value for customers and enterprises.

Julien Coche
Jun 17, 20256 min read


The 99.7% Solution: Mary Meeker Previews a Future Powered by Commoditized AI
In her seminal AI report, Mary Meeker looks back at a seeming paradox from the first Industrial Age to underscore how the enormous productivity potential of artificial intelligence is poised to unleash entirely new categories of human activity.
David Golub
Jun 4, 20255 min read


Is agentic ecommerce the real deal? We tested 4 top agents to see which can close a sale.
Can AI shopping assistants close sales like a human expert? Our test shows they can, and how! Perplexity leads the pack, delivering expert-level, contextually nuanced product knowledge while ChatGPT impresses. Amazon's Rufus and Google Gemini trail behind. As shopping shifts from keywords to conversations, brands must adapt or risk invisibility in the AI-mediated future.

David Golub & Francois Silvain
May 19, 20258 min read


Can AI Pack Your Hiking Gear? We Tested Shopping Agents on Iceland’s Laugavegur Trek
We tested AI shopping agents from Amazon and Perplexity to see how they fare helping prepare a family for Iceland's famously fickle Laugavegur Trek. Our quick takeaway? Highly capable LLMs such as Perplexity have the clear upper hand over bots like Rufus, at least for the moment, in providing expert-level guidance for complex purchasing, even if Perplexity's buy flow remains a tad glitchy.

David Golub & Francois Silvain
Apr 22, 202514 min read


Navigating AI News Overload: Start with a Problem-First Mindset
How do you keep up with a technology that transforms faster than you can implement it? Start with a a problem-first mindset.

Nancy Wang
Mar 28, 20254 min read


Cybernetic Teammates: HBR Paper Shows GenAI’s Breakout Potential to Boost Human Innovation
Do android-powered project teams dream of better solutions? The answer, according to a recent Harvard Business School working paper, is yes.
David Golub
Mar 25, 20255 min read


Software engineering is dead! Long live software engineering!
The tech industry buzzes with speculation about the end of software engineering. The reality is more nunaces, and more interesting.

Julien Coche
Mar 19, 20258 min read


Minimum Viable Autonomy: A Framework for Building Agents that Do Their Jobs
When you're building an agent, your first hurdle isn't market fit – it's proving that your AI thinks and acts autonomously.
David Golub
Feb 25, 20256 min read


Complex Adaptation Meets AI: Six Lessons for Navigating the Agentic Revolution
Complexity theory provides a cogent framework for understanding how agentic AI can drive corporate reinvention.

Nancy Wang
Feb 20, 20255 min read


The Catalog Learns the Customer: How Agentic AI is Reinventing Online Shopping
Agentic ecommerce moves beyond recommendation algorithms to focus on what the buyer is actually looking for.

David Golub & Francois Silvain
Feb 13, 20255 min read


How AI Makes Sense of Human Language: A Deep Dive into Tokens and Embeddings
When people interact with AI models it often feels like magic. The reality, if mundane, is deeply fascinating.

Julien Coche
Feb 12, 20255 min read


Dynamic Capabilities as Agentic KPIs: Is Your Organization Ready?
Organizations adopting agentic tools need to reinvent themselves according to the KPIs of tomorrow.
David Golub
Feb 3, 20255 min read


The Speed Advantage: How AI Agents Are Transforming Decision-Making
Remember when strategic decisions followed a neat quarterly cycle? That traditional model has become an existential liability.

Nancy Wang
Jan 31, 20255 min read


When Computers Learn their Users: Preparing for the Rise of Agentic Interface Design
As AI agents become mainstream, leaders need to prepare for a profound shift in human-machine collaboration.
David Golub
Jan 27, 20254 min read
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