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Intelligence Mapping: A Practical Toolkit for Success with Business-Focused AI Agents
Successful AI projects begin with a clear understanding of how work actually happens. Intelligence Mapping reveals where AI agents can create value before code is written — preventing costly failures and ensuring AI investments solve real problems.

Nancy Wang
5 days ago10 min read


Six Agentic Design Patterns Product and Business Leaders Need to Understand Today
With the gap between imagination and deployment shorter than ever, understanding agentic patterns is a critical step in mastering the emerging AI-driven marketplace. We review six key patterns needed to drive value for customers and enterprises.

Julien Coche
6 days ago6 min read


The 99.7% Solution: Mary Meeker Previews a Future Powered by Commoditized AI
In her seminal AI report, Mary Meeker looks back at a seeming paradox from the first Industrial Age to underscore how the enormous productivity potential of artificial intelligence is poised to unleash entirely new categories of human activity.
David Golub
Jun 45 min read


Is agentic ecommerce the real deal? We tested 4 top agents to see which can close a sale.
Can AI shopping assistants close sales like a human expert? Our test shows they can, and how! Perplexity leads the pack, delivering expert-level, contextually nuanced product knowledge while ChatGPT impresses. Amazon's Rufus and Google Gemini trail behind. As shopping shifts from keywords to conversations, brands must adapt or risk invisibility in the AI-mediated future.

David Golub & Francois Silvain
May 198 min read


Can AI Pack Your Hiking Gear? We Tested Shopping Agents on Iceland’s Laugavegur Trek
We tested AI shopping agents from Amazon and Perplexity to see how they fare helping prepare a family for Iceland's famously fickle Laugavegur Trek. Our quick takeaway? Highly capable LLMs such as Perplexity have the clear upper hand over bots like Rufus, at least for the moment, in providing expert-level guidance for complex purchasing, even if Perplexity's buy flow remains a tad glitchy.

David Golub & Francois Silvain
Apr 2214 min read


Navigating AI News Overload: Start with a Problem-First Mindset
How do you keep up with a technology that transforms faster than you can implement it? Start with a a problem-first mindset.

Nancy Wang
Mar 284 min read


Cybernetic Teammates: HBR Paper Shows GenAI’s Breakout Potential to Boost Human Innovation
Do android-powered project teams dream of better solutions? The answer, according to a recent Harvard Business School working paper, is yes.
David Golub
Mar 255 min read


Software engineering is dead! Long live software engineering!
The tech industry buzzes with speculation about the end of software engineering. The reality is more nunaces, and more interesting.

Julien Coche
Mar 198 min read


Minimum Viable Autonomy: A Framework for Building Agents that Do Their Jobs
When you're building an agent, your first hurdle isn't market fit – it's proving that your AI thinks and acts autonomously.
David Golub
Feb 256 min read


Complex Adaptation Meets AI: Six Lessons for Navigating the Agentic Revolution
Complexity theory provides a cogent framework for understanding how agentic AI can drive corporate reinvention.

Nancy Wang
Feb 205 min read


The Catalog Learns the Customer: How Agentic AI is Reinventing Online Shopping
Agentic ecommerce moves beyond recommendation algorithms to focus on what the buyer is actually looking for.

David Golub & Francois Silvain
Feb 135 min read


How AI Makes Sense of Human Language: A Deep Dive into Tokens and Embeddings
When people interact with AI models it often feels like magic. The reality, if mundane, is deeply fascinating.

Julien Coche
Feb 125 min read


Dynamic Capabilities as Agentic KPIs: Is Your Organization Ready?
Organizations adopting agentic tools need to reinvent themselves according to the KPIs of tomorrow.
David Golub
Feb 35 min read


The Speed Advantage: How AI Agents Are Transforming Decision-Making
Remember when strategic decisions followed a neat quarterly cycle? That traditional model has become an existential liability.

Nancy Wang
Jan 315 min read


When Computers Learn their Users: Preparing for the Rise of Agentic Interface Design
As AI agents become mainstream, leaders need to prepare for a profound shift in human-machine collaboration.
David Golub
Jan 274 min read


Learning from Mistakes: A New Training Approach for Agentic AI
Realizing the full potential of AI agents presents a curious challenge: learning from mistakes.

Julien Coche
Jan 164 min read


Beyond ROAI Guesswork: The Case for Stochastic Business Modeling
Stochastic modeling is the secret weapon of AI success, showing leaders where AI can deliver on its promise.

Nancy Wang
Jan 135 min read


Future-Proof, 2025: Start Creating an AI-Enhanced Organization
The AI revolution demands a fundamental reimagining of organizational structure and operation, argues Nancy Wang.

Nancy Wang
Jan 84 min read


The Agentic Revolution Will Not Be Linear: Predicting the Rise of Hybrid Value Delivery
In this season of tech predictions, Human+Machine has proven prescient about the nonlinear roots of AI superpowers, writes David Golub.
David Golub
Jan 68 min read


The Critical Role of Preprocessing in RAGs: Start With a Curated Knowledge Base
AI hallucination is frustrating, but the problem often stems from how the underlying information was processed and stored.

Julien Coche
Jan 35 min read
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