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Ghostwriters in the Machine: Grammarly’s "Expert Review" and the Future of AI Writing Assistants
Grammarly's "Expert Review" oversight raised consent questions. The deeper problem is a category mistake the whole AI writing tool industry is making.
David Golub
Mar 186 min read


AI Marketing for PE-Backed Companies: Understanding the Hold Period Advantages
Portfolio companies can't pause revenue to experiment. Autonomous marketing scales without proportional headcount growth, delivering operational leverage inside PE timelines

Nancy Wang
Mar 108 min read


The Agentic Marketing Gap: Why it's Past Time for SME Leaders to Overcome AI Hesitation
SMEs assume AI marketing tools are enterprise-only. That assumption has passed its sell-by date. Research shows smaller businesses outperform when they prioritize data quality and start with focused use cases. The barriers have shrunk. The tools are cheaper. The case studies are now floors, not ceilings.

Nancy Wang
Jan 306 min read


2026 is the Year of Autonomous Marketing: Get Comfortable Being Human-on-the-Loop
Autonomous marketing is the prize. But if you're still approving every AI output, you're the bottleneck.
The shift from "human-in-the-loop" to "human-on-the-loop" is how marketing leaders will scale agentic AI in 2026—designing guardrails and monitoring outcomes instead of rubber-stamping every action.
New post: what it means, why it matters, and three design patterns to make it real.
David Golub
Jan 67 min read


Get AI Marketing Pilots into Production as Little as 8 Weeks with Our 5 Success Drivers
Your AI pilot demos beautifully. The ROI projections are compelling. And then... nothing happens. Sound familiar? Our 5 Autonomous Marketing Success Drivers help you escape pilot purgatory and ship production AI in 8 weeks. We address the real blockers: scope creep, perfectionism, and organizational friction disguised as technical problems. Real results before Q1 ends.

Nancy Wang
Dec 18, 20258 min read


Unlocking Hidden Value: When it Comes to AI, System Boundaries Are Where the Money is
When it comes to AI, the biggest gains live in the white spaces, the system boundaries created back when coordination was too expensive to happen.
David Golub
Nov 5, 20256 min read


Bridging Coordination Gaps: Using AI to Connect the Dots and Unlock Hidden Business Value
Many companies approach AI by identifying tasks they can automate. The bigger opportunity is not making current processes cheaper. It's recognizing that AI enables coordination across fragmented parts of organizations that couldn't align before.
David Golub
Oct 30, 20255 min read


Defensible Moats: 8 Growth Strategies for AI Companies in the Post-Foundation Model Era
Two years into the LLM era, the commodification of powerful foundation models has shifted the competitive dynamics from biggest brain to deepest moat.
David Golub
Aug 14, 20257 min read


Intelligence Mapping: A Practical Toolkit for Success with Business-Focused AI Agents
Successful AI projects begin with a clear understanding of how work actually happens. Intelligence Mapping reveals where AI agents can create value before code is written — preventing costly failures and ensuring AI investments solve real problems.

Nancy Wang
Jun 18, 202510 min read


The 99.7% Solution: Mary Meeker Previews a Future Powered by Commoditized AI
In her seminal AI report, Mary Meeker looks back at a seeming paradox from the first Industrial Age to underscore how the enormous productivity potential of artificial intelligence is poised to unleash entirely new categories of human activity.
David Golub
Jun 4, 20255 min read


Is agentic ecommerce the real deal? We tested 4 top agents to see which can close a sale.
Can AI shopping assistants close sales like a human expert? Our test shows they can, and how! Perplexity leads the pack, delivering expert-level, contextually nuanced product knowledge while ChatGPT impresses. Amazon's Rufus and Google Gemini trail behind. As shopping shifts from keywords to conversations, brands must adapt or risk invisibility in the AI-mediated future.

David Golub & Francois Silvain
May 19, 20258 min read


Can AI Pack Your Hiking Gear? We Tested Shopping Agents on Iceland’s Laugavegur Trek
We tested AI shopping agents from Amazon and Perplexity to see how they fare helping prepare a family for Iceland's famously fickle Laugavegur Trek. Our quick takeaway? Highly capable LLMs such as Perplexity have the clear upper hand over bots like Rufus, at least for the moment, in providing expert-level guidance for complex purchasing, even if Perplexity's buy flow remains a tad glitchy.

David Golub & Francois Silvain
Apr 22, 202514 min read


Complex Adaptation Meets AI: Six Lessons for Navigating the Agentic Revolution
Complexity theory provides a cogent framework for understanding how agentic AI can drive corporate reinvention.

Nancy Wang
Feb 20, 20255 min read


The Catalog Learns the Customer: How Agentic AI is Reinventing Online Shopping
Agentic ecommerce moves beyond recommendation algorithms to focus on what the buyer is actually looking for.

David Golub & Francois Silvain
Feb 13, 20255 min read


Beyond ROAI Guesswork: The Case for Stochastic Business Modeling
Stochastic modeling is the secret weapon of AI success, showing leaders where AI can deliver on its promise.

Nancy Wang
Jan 13, 20255 min read


Future-Proof, 2025: Start Creating an AI-Enhanced Organization
The AI revolution demands a fundamental reimagining of organizational structure and operation, argues Nancy Wang.

Nancy Wang
Jan 8, 20254 min read


The Agentic Revolution Will Not Be Linear: Predicting the Rise of Hybrid Value Delivery
In this season of tech predictions, Human+Machine has proven prescient about the nonlinear roots of AI superpowers, writes David Golub.
David Golub
Jan 6, 20258 min read


The New Market Sensing: How AI Agents Are Redefining Business Intelligence
Does the morning briefing at your company probably look a lot like it did five years ago? Teams gather (virtually or physically), discuss market trends, share insights and make decisions. But here's the uncomfortable truth: if you're not already using AI agents to make your company smarter, you're falling behind the market. Goodbye, Human-Only Market Intel The shift to AI-powered market sensing isn't just another technological trend – it's a fundamental reimagining of how or

Nancy Wang
Dec 16, 20243 min read


Rethinking AI Progress: Dario Amodei's Useful Theory of Marginal Returns
Anthropic CEO Dario Amodei’s thought-provoking essay Machines of Loving Grace offers a nuanced vision of techno-utopian progress.
David Golub
Dec 3, 20245 min read


What No One Tells You About AI Readiness: A Field Guide to the Five Critical Pillars
In the spring of 2023, I found myself sitting across from "Kathy" (not her real first name), a brilliant technologist who had just witnessed her AI project implode at a Fortune 500 company. "The funny thing is," she said, stirring her coffee thoughtfully, "we thought we were ready. We had ticked all the obvious boxes. But when we dug deeper, we discovered gaps in places we never thought to look." That conversation sparked a realization that would reshape my understanding of

Henry Arrow
Nov 25, 20244 min read
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